Don't post that photo from Friday night!
Now, I am not saying that all college football players are dangerous on social media. I am currently friends with a number of college athletes via Facebook and Twitter and have never seen a truly cringe worthy post. However, when it comes to social media gaffs, it seems that a few rotten apples (in this case, young men who are oblivious to how their words and actions will affect others) have spoiled social media for the group as a whole. Even worse, when these gems catch the eye of a reader, 11 times out a 10, the post will end up making its way into a sports news report in front of a national audience.
Here is a recent example: Jayru Campbell is a 4-star recruit who had recently received a scholarship to play at Michigan State next year. Michigan State is coming off one of its best seasons in school history, going 13-1 and winning the Rose Bowl. With that success comes intense media focus on the team, including its new recruits. So, when a video of Jayru throwing a school security officer to the floor surfaced earlier this week, the video quickly went viral and made its way onto national newswires. For all we know, this could have been sparked by a set of freak circumstances and we may not be able to see all sides of the story. Maybe Jayru is not completely at fault for the incident. Regardless, in the eyes of the viewers, Jayru comes off as a unstable, emotional young man, one who may not be able to handle all of the pressures of being a starting quarterback and leader of a prominent football program. Comments across the Internet call for Michigan State to revoke Jayru's scholarship. Just goes to show you how quickly one post online, even if you are not the one who posted, can ruin a life.
Unfortunately, Jayru is not the only one who has generated a bad image for himself via social media. As I have mentioned in previous posts, Johnny Manziel has made himself "the bad boy of college football" with his off field antics. Photos of Manziel at a Texas fraternity party or drinking at the bar with his mom have been mercilessly dissected on national news programs including ESPN. While this may look like harmless college fun to some, others have taken note of Manziel's actions. There are some executives in the NFL that have some reservations about adding Manziel to their team this year due in large part to his off field issues. Regardless of his talent, Manziel can't outrun, out pass, or out perform his negative social media image.
So what can we do to help these young men clean up their social media lives? Do we limit their social media use, potentially banning it altogether? While that has been done by other teams, it does seem a little bit Orwellian. One remedy is the growing trend of introducing a "Process" into the lifestyle of the team, one that holds the players accountable for their actions with a zero-tolerance party. It seems that new Texas coach Charlie Strong has begun to install his own version of the Process into the Texas football community. Included in this new vision for the Longhorns includes a list of rules and expectations for all of the players. Included are rules forcing the players to live in athletic dorms, stricter requirements on class participation, and a stronger policy against drugs and alcohol. All of this comes with a zero-tolerance policy. The goal of this program is to not only bring the focus of the team back on playing and winning football games, but to also make the players more well rounded individuals. I can only imagine that as part of this new code of conduct, the social media presence of each player is a keystone issue that needs to be addressed. I am excited to see how well this program functions, both on and offline. I believe that Coach Strong has the ability to bring a well rounded and winning football team to Texas, one that makes noise on the field, but remains silent off the field.
Like I said, not all college football players have this problem with social media. Unfortunately, it is the vocal minority that becomes the face of the majority. So, regardless of whether you are an athlete or just a spectator like myself, be mindful of what you post. And please, don't post those pictures of me taking down the school security officer. I can't afford to let the NFL scouts see that.
Goodbye NFL dreams